Posters and Programme
Early in the production process, the Director needs to appoint someone to design the play’s poster. This should conform to the standard NVT format and the design should clearly highlight the name of the show.
2. Poster deadline
In most cases, the deadline for the final approved poster design should be 1 week before the first night of the preceding production.
Final approval of poster design
- The design must be approved by the Artistic Director to ensure that it is acceptable for an NVT production before printing can go ahead.
- To obtain a copy of the NVT template, see contact list in the newsletter (NVT Publicity Officer).
Time scale for poster distribution
- Posters should be distributed at the latest 2 weeks before the opening night.
3. Poster production
Either the director or the poster designer should supply the completed and approved design, usually per email / memory stick, to MBE for printing.
- The quantity to be printed should be agreed between the Director and NVT Publicity Officer and will depend on the distribution opportunities available for a particular production.
- 2 x A1 posters (mandatory)
- 2 x A2 posters (mandatory)
- 6 x A3 posters
- 6 x A4 posters
- 300 x A6 flyers: Colour one side / Black and White on reverse (optional)
- 400 business cards in colour
- A6 single or double-sided colour flyers with one side showing the show’s poster and the other, if used, a synopsis of the play.
- Ensure the QR code is on all posters and flyers.
- Please don’t waste NVT funds by ordering more posters / flyers than can reasonably be distributed.
- Any proposal to exceed recommended quantities of posters / flyers should first be approved by the NVT Committee.
4. Poster / flyer distribution
The Director or Poster Designer need to collect the printed posters and flyers from MBE.
- It is the Director / Production Manager’s responsibility to ensure the following is set up:
- 2 x A1 posters displayed in the cabinets outside the NVT as soon as the previous show has finished.
- 2 x A2 on the pavement display boards by the front door during a production run.
- A number of A3 / A4 around the South Hall / Building during the previous show.
- Flyers / cards on the South Hall tables during the previous show.
- Distribute posters / flyers in ‘poster-friendly’ locations round the town, if required
- Distribute flyers / cards around shops, cafes, bars around town, if required.
NB: No fly posting is allowed.
- All Posters must be removed at the Get-out.
5. Programme production
Either the director or the programme designer should supply the completed and approved design, usually per email / memory stick, to MBE for printing.
- The quantity to be printed should be agreed between the Director and NVT Publicity Officer and will depend on the venue and number of performances for a particular show.
- You should calculate the quantity required, depending upon expected audience figures and how many nights the production is running.
- Recommended quantity
150 for a 8 night run
- There is not set format and you can create a programme to match your production.
- However, there is an NVT template to facilitate the design of the programme. The programme must adhere to the NVT guidelines and must include the NVT logo and border. The programme is usually one or two pages of A4, folded length-wise or width-wise as preferred. (See Contact List for where to obtain Programme Template)
- Programme designs that do not use the NVT template must not be excessively expenisve to produce and the use of colour printing should be minimal. Please seek guidance if in doubt.
The standard programme is A5 and shows the poster as front page. It normally is 8 pages including the front and back cover (2 x A4 pages folded). Please see NVT template for full design details.
The programme includes:
- introduction by the director
- cast, creative team and crew listing
- headshots and biography of cast and director
- synopsis / comments on the play, information about the author etc.
- a thank you section for all the support received, special thanks should be included to others who have helped with the production
- if sponsorship is obtained any adverts on agreement
- there is a standard panel to be included on the back, which lists other NVT activities – upcoming productions, sponsors, NVT history and events (see the template for this content)
- Please don’t waste NVT funds by ordering more programmes than can reasonably be sold (check ticket sales to date).
- Any proposal to create a non-standard programme or to exceed recommended quantities of programmes should first be approved by the NVT Committee.
It is the responsibility of the Director or Production Manager to ensure that programmes for the play are with the Front of House staff prior to the first night’s performance.